First Person, starring Ashly Burch, explores the behind-the-scenes of gaming culture, presented by Google Play

Role: Creative Director, Imprint Projects

As Creative Director of social media for Google Play, our creative team concepted, produced and created 3 compelling videos to showcase the lives and energy behind mobile gaming.

One of the key components of our social strategy was to engage our viewers with content that demystifies and destigmatizes the world of gaming, mobile games, and the communities that support them. First Person looks through the eyes of unexpected gaming experts in their own words and shares their unique stories.

CREDITS
Strategy Director: Jaime Galli
Senior Producer: Kat Kennedy
Copywriter/Creative: Kevin Pires
Director: Andrew Litten
Producer: Mars Benjamin
Art Director: Petey Routzahn