Ulta Beauty at Beautycon LA 2019

DSC02714.JPG

For Beautycon LA 2019, I provided creative direction to a number of brand activations, the largest being Ulta Beauty. Ulta launched their “Sparked” Beauty campaign at BCLA 2019, as well as online — “Sparked” helps to launch young and up-and-coming beauty brands that have a unique voice.

I worked closely with the clients to bring their collective concept to life, playing off the idea of Sparked as “Igniting” creativity and curiosity, and creating an activation that would set itself apart from the other brands at Beautycon.

FABRICATION BY: Pink Sparrow

ExperiencesMargo Grajeda