Beautycon LA 2019

For Beautycon Los Angeles 2019, August 10/11, I joined a small team of producers, creators, and designers to provide creative direction to the festival activation, holistically, and for the Beautycon owned experience, POP.

This activation created hype around the Beautycon brand itself, and showcased over 20 nascent beauty brands, as well as over 10 classics, including Milk, Juicy Couture, Crayon Case, Bobbi Brown, UOMA Beauty, and more.

We created a modern, theatrical space as a backdrop for these brands, as well as a retail space to elevate the Beautycon branded merch, and design.

FABRICATION BY: Superfly

ExperiencesMargo GrajedaBeauty, activation