Google Play Social Content: Critical Design & Gaming School empowers teens of color with the "gamer's mindset"

Role: Creative Director, Director, Imprint Projects

For World Teachers’ Day, we collaborated with C:\DAGS, the Critical Design & Gaming School at Augustus F. Hawkins High School in South Los Angeles, to show the truly positive impact of gaming culture in the classroom, especially for black and brown youth. We interviewed a host of students and teachers to tell their experiences of empowerment and mentorship through the “Gamer’s Mindset,” which encourages students to win and lose, fail, and iterate.

Our strategic goals for our social content for Google Play were deeply rooted in diversity and inclusion, and to tell real stories of success through gaming.