Telling the Samsung Galaxy S7 Edge Story, through Matt, owner of Stone & Cloth

Role: Associate Creative Director, Sapient Razorfish

While at Sapient Razorfish, my focus was creative direction that would elevate the retail experience for Samsung. What that meant to our team was that our in-store content would have the same meaningful effect to our audience as the above-the-line campaigns. Our team created intelligent, authentic content prompted by Samsung’s desire to strengthen “the tribe” and inspire its users. Watch other GS7 retail experience content here.